SEO, AEO and GEO glossary
The words around getting found online can feel like jargon. Here are the ones that matter for a small business, in plain language.
SEO (Search Engine Optimization)
The work of helping your business show up in search results like Google. For a small business it mostly means having a real page, clear content, consistent details, and a few reviews.
AEO (Answer Engine Optimization)
Getting your business surfaced by AI assistants that answer questions directly, like ChatGPT or Perplexity. It relies on clear, structured content the assistant can read and cite when someone asks for a recommendation.
GEO (Generative Engine Optimization)
Another name for the same idea as AEO: shaping your content so AI systems that generate answers describe and recommend your business accurately.
Link in bio
The single link you put in a social profile, since most only allow one. It usually points to a page that lists your other links. A business version does more, showing services, hours, and contact too.
Structured data
Hidden labels on a page that tell search and AI engines what things are: this is a business, these are its hours, this is a review. It helps machines understand and surface you. Frunt adds it for you.
Google Business Profile
The free Google listing that puts you on Maps and in local search, showing your hours, photos, and reviews. Essential, but limited, since you do not control the layout or fully explain your services.
Local search
Searches with local intent, like plumber near me or salon in Jumeirah. Being clear about what you do and where you are helps you appear in these.
Subdomain
An address under a shared domain, like your-name.frunt.ai. It is a clean, free way to have your own web address without buying a custom domain.
Schema markup
The technical format used to add structured data to a page, usually as a small block of code search engines read. You do not need to write it by hand if your page builder adds it.
Conversion
When a visitor takes the action you want: a call, a booking, a message. A good page reduces the steps between landing and converting.
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